Senior Marketing and Digital Manager

Vacancy Salary £Competitive

Vacancy Location Leeds

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

THE VACANCY

Overview of role:

Digitally and data driven senior marketing professional responsible for the creation and delivery of high quality and engaging marketing and communications activity, with a focus on digital for RLB UK and Europe.

Experienced in both online and offline marketing and communication strategies and tactics including executing lead generation campaigns.

Work with the Head of Brand and Communications to develop the firm’s brand and communications strategy and associated digital strategy
Work with business leaders and sector marketing to develop impactful content to build the RLB brand online, and to analyse and attract targeted audiences including potential employees, industry peers and current and future customers
Support the Head of Brand & Communications and work closely with business leaders to initiate, generate and implement internal communications, ensuring that content is timely, clear and consistent and aligned to core company objectives
Develop great relationships with key stakeholders to ensure seamless flow of information and knowledge sharing across the business

Key responsibilities:

Internal communications

Collaborate with the Board, HR and the Partner Group on business strategy communications, change initiatives, embedding culture and driving employee engagement
Initiate, generate and implement internal communications activity across multiple channels, ensuring that content is timely, clear and consistent, in support of business growth plans
Be responsible for RLB’s intranet, introducing new functionality and improving engagement through creative content and reporting on engagement
Establishing profiles for community groups to build better connections and further unite RLB
Deliver internal events for specific groups to raise awareness, share knowledge and improve collaboration

External communications

Support the Head of Brand and Communications in the development and delivery of corporate marketing plans and strategies aligned to business priorities
Represent the RLB brand ensuring consistency and compliance with brand guidelines
Support a proactive PR programme including digital announcements and promotion of key corporate themes
Identify and support in the delivery of industry events, awards and sponsorship opportunities to enhance and promote the RLB brand

Digital communications

Demonstrate an ability to work with data, manage metrics and insights; apply marketing technology as appropriate to drive awareness and lead campaigns
Have a strong understanding and experience in content marketing, and applicable distribution channels including use of social media to reach and engage business decision-makers
Manage all digital channels including the website, and be familiar with key platforms e.g. Salesforce Marketing Cloud, Microsoft Dynamics, website CMS
Oversee and execute digital marketing strategies including paid social media
Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals, promotional calendar, and brand guidelines

Management

Support the Head of Brand and Communications in the management of the marketing and communications spend by project, demonstrating clear return on investment
Support in the education of other marketing and communications professionals, particularly in relation to digital marketing
Manage the digital marketing manager to coach, develop and grow their knowledge and experience
Ensure legal, compliance, privacy and security guidelines are followed for all activities
Create regular reports to evaluate success against key metrics

Person specification:

Success in this position will require an enthusiastic individual with a passion for teamwork and delivering high-quality work whilst juggling multiple projects. A demonstrable understanding of marketing, communications and digital go-to-market is essential.

Confident self-starter who can work independently and in a team
An excellent project manager used to juggling priorities and projects under pressure, able to demonstrate a track record of flexibility and delivery to demanding deadlines
Curious and a quick learner who can absorb the relevant knowledge about our business and marketplace to translate business priorities into action
Excellent collaboration skills with colleagues at all levels in the business to achieve best outcomes
Communicate effectively at all levels, with strong written and verbal communication skills
Creatively minded and able to suggest new approaches to meet business objectives in an engaging and compelling way
Experience of working with senior leadership and ability to work with sensitive and confidential information
A great role model for the firm’s values and beliefs, and a champion for putting our people experience first

RLB Values

At RLB we are passionate about our people and the way in which we work together as One RLB. We expect all our staff to be able to:

Promote fairness, equality of opportunity and well-being, invest in our people and value everyone’s contribution.
Provide an inclusive and safe working environment
Lead by example and shape the future of our industry in everything we do
Act with integrity, honesty and fairness in all our relationships
Support the communities in which we live and work and deliver sustainable social outcomes
Reduce our environmental footprint and collaborate to reduce the environmental impact of our industry
Challenge the norm, give fresh perspectives and deliver flawlessly
Be a self-owned organisation, be financially robust and deliver agreed financial plans.

RLB is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All job applicants will receive equal treatment without regard to age, sex, disability, sexual orientation, “race” (includes nationality, national / ethnic origins, colour) marriage & civil partnership, pregnancy & maternity, gender reassignment, religion and belief.

ABOUT US

Confidence today inspires tomorrow

With a network that covers the globe and a heritage spanning over two centuries, Rider Levett Bucknall is a leading independent organisation in cost management and quantity surveying, project management and advisory services.

Our achievements are renowned: from the early days of pioneering quantity surveying, to landmark projects such as the Sydney Opera House, HSBC Headquarters Building in Hong Kong, the 2012 London Olympic Games and CityCenter in Las Vegas.

We continue this successful legacy with our dedication to the value, quality and sustainability of the built environment. Our innovative thinking, global reach, and flawless execution push the boundaries. Taking ambitious projects from an idea to reality.

RLB has released the 2022 edition of Perspective, a compilation of insights from members of the RLB team around the world.

OUR VALUES

At Rider Levett Bucknall doing the right thing matters and we believe we all have a responsibility to support the communities in which we live and work. Our global values are based on the following insights:

People

Promote fairness, equality of opportunity and well-being, invest in our people and value everyone’s contribution.

Industry

Lead by example and shape the future of our industry in everything we do.

Community

Support the communities in which we live and work and deliver sustainable social outcomes.

Customers

Challenge the norm, give fresh perspectives and deliver flawlessly.

Environment

Reduce our environmental footprint and collaborate to reduce the environmental impact of our industry.

Workplace

Provide an inclusive, safe working environment.

Business

Act with integrity, honesty and fairness in all our relationships.

Shareholders

Be a self-owned organisation, be financially robust, and deliver agreed financial plans.

GALLERY

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Rider Levett Bucknall Privacy Policy

COMPANY

Rider Levett Bucknall UK Limited (“RLB”)

This notice applies to you if we process your personal information and you are a prospective candidate employee, worker, director or consultant. If you are offered and accept an engagement with us, you will be provided with a new privacy notice which will replace this one and cover you working for us.

References to you, your and yourself in this privacy notice are to you. References to we, our or us in this privacy notice are to RLB.

We have not appointed a Data Protection Officer to oversee our compliance with data protection laws as we not required to do so, but our Data Protection Compliance Manager has overall responsibility for data protection compliance in our organisation. Contact details are set out in the "Contacting us" section at the end of this privacy notice.

This privacy notice also covers any joint venture companies, bodies or organisation that we have an interest in and to which you are seconded, carrying out activities on behalf of or are appointed as one of its officers or representatives.

We are committed to respecting your privacy. This notice is to explain how we may use personal information we collect before, during and after your working relationship with us. This notice explains how we comply with the law on data protection and what your rights are.

For the purposes of this privacy notice the controller is RLB or our joint venture companies, bodies or organisations which is processing your personal information.

As defined by the General Data Protection Regulation (GDPR) Rider Levett Bucknall is the Data Controller and ultimately responsible for ensuring the data you provide is kept secure, processed correctly and that you understand your legal rights in relation to the data you provide.

The recruitment software we use via this website is supplied by IRIS Software Group Limited and they are defined as a Data Processor under the GDPR. They will only process your data in accordance with our instructions.

IRIS can be contacted at: 4th Floor Heathrow Approach, 470 London Road, Slough, England, SL3 8QY

For Data Protection enquiries, please contact the Help Desk at support@networxrecruitment.com

1.PERSONAL INFORMATION

When you interact with us in relation to your work with us, you may provide us with or we may obtain personal information about you, such as information regarding your:

personal contact details such as name, title, addresses, telephone numbers, and personal email addresses and emergency contact details;
date of birth;
gender;
marital status and dependants;
referee details, next of kin, beneficiaries, details of family members and emergency contacts;
national insurance number and other tax or governmental identifiers;
bank accounts, payroll and tax status;
salary, bonus, profit share, remuneration, pension, insurance, benefits and expenses;
start date and leaving date;
location of employment or workplace;
attendance history, annual leave;
driving licence(s) (including copies where we are required to hold such information for identification or insurance purposes where you [or other members of your family] are to use our vehicles) and vehicle details;
identification documents and information such as passport, utility bills, identity cards, signature, etc;
recruitment (including copies of right to work documentation, past employment history, references and other information included in a CV or cover letter or as part of the application process);
work records (including job titles, work history, working hours, training records and professional memberships,) and education and professional records/qualifications;
compensation history and charity donation preferences;
movements though CCTV footage and other information obtained through electronic means such as swipecard and key fob records;
use of our information and communications systems, including the computers and fixed and mobile phones that we allow you to use, passwords, personal identification numbers, IP addresses, usernames and other IT system identifying information; and
images in video and/or photographic form and voice recordings;

We will always aim to make it clear which personal information it is necessary for you to provide and which personal information is optional. However, if you are unsure as to whether you are required to provide any particular piece of personal information please ask.

2.SPECIAL CATEGORIES OF PERSONAL INFORMATION

We may also collect, store and use the following “special categories” of more sensitive personal information regarding you:

information about your race or ethnicity, religious beliefs, sexual orientation and political opinions;
information about your trade union memberships;
information about your health, including any medical condition, health and sickness records, medical records and health professional information and disability information; and
biometric information about you, for example fingerprints, retina scans.

We may not collect all the above types of special category information about you. In relation to the special category personal data that we do process we do so on the basis that:

the processing is necessary for reasons of substantial public interest, on a lawful basis;
it is necessary for the establishment, exercise or defence of legal claims;
it is necessary for the purposes of carrying out the obligations and exercising our or your rights in the field of employment and social security and social protection law; or
based on your explicit consent.

In the table below we refer to these as the “special category reasons for processing of your personal data”.

We may also collect criminal records information. For criminal records information in relation to you we process it on the basis of legal obligations or based on your explicit consent.

3.WHERE WE COLLECT YOUR INFORMATION

We typically collect personal information about prospective employees, workers, directors or consultants through the application and recruitment process, either directly from candidates or sometimes from an employment agency or background check provider.

We may sometimes collect additional information from third parties including former employers, credit reference agencies or other background check agencies.

If you are providing us with details of referees, next of kin, beneficiaries, family members and emergency contacts they have a right to know and to be aware of how what personal information we hold about them, how we collect it and how we use and may share that information. Please share this privacy notice with those of them whom you feel are sufficiently mature to understand it. They also have the same rights as set out in the “Your rights in relation to personal information” section below.

4.USES MADE OF YOUR PERSONAL INFORMATION

The table below describes the main purposes for which we process your personal information, the categories of your information involved and our lawful basis for being able to do this.

Purpose	Personal information used	Lawful basis
Non- ‘special categories’ of Personal Information
Retention of your details for use in relation to future opportunities to work for us and future recruitment and sending to you details of future positions if you ask us to	All the personal information we collect for the purposes of the recruitment process excluding special category information and criminal records information	We may ask for your consent to process your data for this purpose, you may revoke your consent at any point.
Making a decision about your recruitment or appointment and managing the recruitment process and determining the terms on which you work for us	All the personal information we collect for the purposes of the recruitment process	We need this information to be able to perform and administer the recruitment process for you to engage you This is necessary to enter into a contract with you
Checking you are legally entitled to work in the UK	Personal contact details and identification documents and right to work documentation	We have a legal obligation to do so
Business management and planning, including accounting and auditing, conducting our normal business operations and managing our relationship with you	All your personal information excluding ‘special categories’ of personal information and criminal records information	To be able to manage and perform our contract with you. We have a legitimate interest to run and manage our business
Making decisions about your continued employment or engagement or termination of our working relationship	Personal identifiers, performance, disciplinary and grievance information, employment records, compensation history, salary, annual leave, pension and benefits	We have a legitimate interest to ensure that the workers we engage continue to be suitably qualified and/or appropriate for their role within the business
Complying with health and safety obligations	Personal identifiers, CCTV footage and other information obtained through electronic means such as swipecard and key fob records, working environment information	We have a legal obligation to comply with Health and Safety laws We also have a legal obligation to report any accidents at work in accordance with health and safety laws
Dealing with legal disputes involving you, or other employees, workers, directors and consultants, including accidents at work	All your personal information excluding ‘special categories’ of personal information and criminal records information	To be able to manage and perform our contract with you We have a legitimate interest to ensure that all legal claims are managed effectively
For the purposes of ensuring the security of our premises, systems and our information, to ensure network and information security, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution	Personal identifiers, CCTV footage and other information obtained through electronic means such as swipecard and key fob records Use of our information and communications systems, including the computers and fixed and mobile phones that we allow you to use, passwords, personal identification numbers, IP addresses, usernames and other IT system identifying information	We have a legitimate business in ensuring our premises and systems are secure To be able to manage and perform our contract with you
To facilitate the use of our IT systems and monitor your use of our information and communication systems to ensure compliance with our IT policies	Personal identifiers, CCTV footage and other information obtained through electronic means such as swipecard and key fob records Use of our information and communications systems, including the computers and fixed and mobile phones that we allow you to use, passwords, personal identification numbers, IP addresses, usernames and other IT system identifying information	We have a legitimate interest in ensuring that our workers use our computer systems and information correctly and efficiently and in compliance with our IT policies To be able to manage and perform our contract with you
For the purposes of equal opportunities monitoring	Name, title, date of birth; gender; marital status; salary, annual leave, pension and benefits; location of employment or workplace	We may have a legal obligation to do so and we have a legitimate interest in doing so to make sure our business is a fair place to work
Storage of records relating to you and records relating to our business	All non- ‘special categories’ of personal information	To be able to manage and fulfil our contract with you, we may have a legal obligation to do so and we also have a legitimate interest to keep proper records
For the purpose of complying with any regulatory requirements	All the personal information about you excluding special category information and criminal records data	We may have a legal obligation to comply with regulatory requirements and we have a legitimate interest in complying with regulatory requirements
For the purposes of managing your interests in us, your rights to shares and dividend/profit share details	Shareholdings, options, SARS and dividend entitlement, name address, bank details, payment and transaction information	To be able to manage and perform our contract with you

Purpose		Lawful basis
‘Special categories’ of Personal Information
Storage of records relating to you and records relating to our business	All ‘special categories’ of personal information	We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above. For criminal records information we process it on the basis of legal obligations or based on your explicit consent.
We will use information relating to your absence from work, which may include sickness absence or family-related absences, to comply with employment and other laws	Information about your health, including any medical condition, health and sickness records, medical records and health professional information	We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above
We will use information about your physical or mental health, or disability status, to ensure your health and safety in the workplace and to assess your fitness to work, to provide appropriate workplace adjustments, to monitor and manage sickness absence and to administer benefits	Information about your health, including any medical condition, health and sickness records, medical records and health professional information	We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above
We will use information about your race or national or ethnic origin, religious, philosophical or moral beliefs, or your sexual life or sexual orientation or political beliefs, to ensure meaningful equal opportunity monitoring and reporting	Information about your race or ethnicity, religious beliefs, sexual orientation and political opinions	We process special category personal data on the basis of the “special category reasons for processing of your personal data” referred to in section 2 above
We will use and retain information about criminal convictions to comply with law and in order to determine your eligibility to undertake particular types of work	Information about your criminal convictions and offences	For criminal records information we process it on the basis of legal obligations or based on your explicit consent

You are not under any obligation to provide us with any of your personal information, but if you do not provide it then we may not be able to engage you.

You should be aware that it is not a condition of any contract with us that you agree to any request for consent from us. Where you have given us your consent to use your personal information in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us as described in the "Contacting us" section below.

Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and we may still be entitled to hold and process the relevant personal information to the extent that we are entitled to do so on bases other than your consent. Withdrawing consent may also have the same effects as not providing the information in the first place, for example we may no longer be able to engage you.

5.DISCLOSURE OF YOUR PERSONAL INFORMATION

We share personal information with the following parties:

Companies in the same group of companies as us: if relevant to your recruitment.
Your recruitment agency(s) or consultant(s): For the purpose of managing the recruitment process.
Any party approved by you.
Our professional advisors: such as lawyers, accountants, financial advisors, consultants and other advisors.
Other service providers to our business and advisors: CCTV providers, Recruiting software provider, Administration/IT services. All our third-party service providers and other entities in the group are required to take appropriate security measures to protect your personal information.
Purchasers of our business: buyers or perspective buyers to whom we sell or negotiate to sell our business.
The Government or our regulators: where we are required to do so by law or to assist with their investigations or initiatives, for example HMRC or the Information Commissioner’s Office.
Police, law enforcement and security services: to assist with the investigation and prevention of crime and the protection of national security.

We do not disclose personal information to anyone else except as set out above unless we have your consent or we are legally obliged to do so. We do not sell your data.

6.TRANSFERRING YOUR PERSONAL INFORMATION INTERNATIONALLY

Our directors and other individuals working for us may also in limited circumstances access personal information outside of the UK and European Union if they are on holiday abroad outside of the UK or European Union. If they do so they will be using our security measures and will be subject to their arrangements with us which are subject to English Law and the same legal protections that would apply to accessing personal data within the UK.

In limited circumstances the people to whom we may disclose personal information as mentioned in the section “Disclosure of your personal information” above may be located outside of the UK and European Union. In these cases, we will impose any legally required protections to the personal information as required by law before it is disclosed.

If you require more details on the arrangements for any of the above, then please contact us using the details in the “Contacting us” section below.

7.RECRUITMENT DATABASE

Email and Phone: from time to time, we may contact you by email or phone with information about job roles we believe you may be interested in.

We will only contact you if you have given us consent to do so.

You can then let us know at any time that you do not wish to be considered for future job roles by contacting us through GDPR.recruitment@uk.rlb.com .

8.HOW LONG WE KEEP PERSONAL INFORMATION FOR

The duration for which we retain your personal information will differ depending on the type of information and the reason why we collected it from you. However, in some cases personal information may be retained on a long-term basis: for example, personal information that we need to retain for legal purposes will normally be retained in accordance with usual commercial practice and regulatory requirements. Generally, where there is no legal requirement, we retain all physical and electronic records for a period of 12 months if you are unsuccessful in your application to work for us.

Exceptions to this rule are:

Where you have consented to us holding your details for longer in relation to future opportunities, we may hold records for up to 5 years.
Information that may be relevant to personal injury claims, employment claims, discrimination claims may be retained until the limitation period for those types of claims has expired. For personal injury or discrimination claims this can be an extended period as the limitation period might not start to run until a long time after you have worked for us.

9.YOUR RIGHTS IN RELATION TO PERSONAL INFORMATION

You have the following rights in relation to your personal information:

the right to be informed about how your personal information is being used;
the right to access the personal information we hold about you;
the right to request the correction of inaccurate personal information we hold about you;
the right to request the erasure of your personal information in certain limited circumstances;
the right to restrict processing of your personal information where certain requirements are met;
the right to object to the processing of your personal information;
the right to request that we transfer elements of your data either to you or another service provider; and
the right to object to certain automated decision-making processes using your personal information.

You should note that some of these rights, for example the right to require us to transfer your data to another service provider or the right to object to automated decision making, may not apply as they have specific requirements and exemptions which apply to them and they may not apply to personal information recorded and stored by us. For example, we do not use automated decision making in relation to your personal data. However, some have no conditions attached, so your right to withdraw consent or object to processing for direct marketing are absolute rights.

Whilst this privacy notice sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at https://ico.org.uk/for-the-public/.

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the "Contacting us" section below.

If you are unhappy with the way in which we are using your personal information you can also complain to the UK Information Commissioner’s Office or your local data protection regulator. We are here to help and encourage you to contact us to resolve your complaint first.

10.CHANGES TO THIS NOTICE

We may update this privacy notice from time to time. When we change this notice in a material way, we will update the version date at the bottom of this page. For significant changes to this notice we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.

11.CONTACTING US

In the event of any query or complaint in connection with the information we hold about you, please email stuart.stables@uk.rlb.com or write to us at Company Secretary, 15 Colmore Row, Birmingham, B3 2BH.

Version: 30 April 2021

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